MSGM is an Italian brand created by designer Massimo Giorgetti in 2008. Bold and daring, Massimo began to experiment and combine the incongruous. Ironic prints, ethnic motifs, Japanese silhouettes are combined with the high quality of the Italian fashion world. This interpretation of his work was immediately picked up by a crowd of fashion bloggers and street-style photographers. And when in 2009 a collection filled with psychedelic prints in fluorescent colors came out, the fans of the brand were delighted and amazed. MSGM clothing became a favorite of fashion shoots for several seasons to come.