Festina has a 100-year history of success. The brand confidently holds a leading position among Swiss manufacturers of mechanical and quartz watches in the middle price segment. The Festina watch brand was founded in 1902 in Switzerland. The name was taken from the Latin phrase "Festina Lente" - "Hurry slowly." These two words consist of 12 letters, which were often used instead of numbers to create fashionable dial decor. Thus, in the modern era, the Latin word “Festina” came to be associated with beauty and fashionable design in watchmaking.