In 1978, several footwear companies merged. It was necessary to choose a new name. The new company office was located at 9 West 58th Street, New York City. This is how Nine West got its symbolic name. In the late 70s in America, the niche for the production of women's casual and leisure shoes was practically free. Jerome Fisher and Vince Camuto saw their chance. In just a few years, they made Nine West a successful brand that became popular in the United States. The demand for this brand's shoes is easy to explain. It was difficult to find a higher quality and more convenient analogue of Nine West. Most of the shoes were made of leather and manufactured in Brazil.