The company was established in 2009 as a subsidiary of Shenzhen Shishang Chuangzhan Technologies Co. The founder was the Chinese He Shiyou. The name and logo are derived from the abbreviation of the phrase "Base On Use" (the base is in use). I would venture to suggest that we are talking about a base for recharging gadgets. The company's motto is also consonant - "Base On User". It means that all brand actions are based on the wishes and needs of consumers. Their satisfaction is the ultimate goal of the company. To date, the company has implemented 8 main areas of production: mobile phone cases, car mounts, car charger, data cables, chargers, power supplies, speakers and headphones.