Maybelline is a popular makeup brand for women owned by L'Oreal. The company was formed in 1915 in New York. The founder of the brand started his business with the production of mascara, which brought him success. Then the assortment expanded significantly. The brand's catalog contains: eye shadows, pencils, lipsticks, blush, eyeliners, tonal means and more. Maybeline always creates fashionable products and sets the current trends in makeup.